Top Beauty Retail Apps in Estonia Q3 2025 Performance

In the third quarter of 2025, the beauty retail app landscape in Estonia showcased varied performance across the top five applications. Using data from Sensor Tower, we can delve into the trends in downloads and user engagement.

Notino: profumi e cosmetici experienced a significant increase in weekly downloads, peaking at around 2.5K in early August. This surge was followed by a decline, with downloads stabilizing at 1.8K by the end of September.

MAKEUP - Beauty without limits maintained a steady download rate throughout the quarter, with figures hovering around 150 per week. This consistency reflects stable user interest over the months.

Douglas Eesti saw a notable peak in downloads in early September, reaching nearly 400. However, the numbers varied significantly, ending the quarter at approximately 265 downloads per week.

Gold Apple: beauty store displayed a downward trend in weekly downloads, starting the quarter with 71 and declining to 46 by the end of September.

Dermosil maintained relatively low download numbers, with slight fluctuations between 19 and 48 per week, indicating modest user acquisition.

These insights provide a snapshot of the beauty retail app market in Estonia, with more detailed analytics available through Sensor Tower.